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Online Patient Communities – Opportunities for Accessing Consumers

Why to support online communities?

 

Today’s trend shows that online communities run the virtual world. Electronic word of mouth happens to be the cheapest and most effective way of promoting and “advertising”. Places where people exchange their opinions and experiences and make their own content are the most powerful ones. In the pharma business, communities among physicians as well as among patients can play a very important role.

 

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The Trinity: Patient, Physician, Pharma Company – Can better patient compliance be reached with a help of e-mail?

Internet and acquisition of health related information

 

We have already become accustomed, and take it for granted, that the Internet has started a new era of human communication, a new era of the acquisition of information. All fields of human activities, thus also the pharmaceutical industry and its clients – doctors and patients, must react to the new situation.

 

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Patients Say: We Want to Be Able to E-mail with our Physician

Recently, we have conducted a research on the topic of e-mail communication among patients and physicians. There is some data that we have collected through our healthcare portal for general public.

 

We asked potential patients questions related to the use of e-mail for their communication with physicians.

 

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