Date: September 18th, 2009 | Section: Online patient communities
Why to support online communities?
Today’s trend shows that online communities run the virtual world. Electronic word of mouth happens to be the cheapest and most effective way of promoting and “advertising”. Places where people exchange their opinions and experiences and make their own content are the most powerful ones. In the pharma business, communities among physicians as well as among patients can play a very important role.
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Date: September 18th, 2009 | Section: Patients&physicians
Internet and acquisition of health related information
We have already become accustomed, and take it for granted, that the Internet has started a new era of human communication, a new era of the acquisition of information. All fields of human activities, thus also the pharmaceutical industry and its clients – doctors and patients, must react to the new situation.
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Date: September 18th, 2009 | Section: Patients&physicians
Recently, we have conducted a research on the topic of e-mail communication among patients and physicians. There is some data that we have collected through our healthcare portal for general public.
We asked potential patients questions related to the use of e-mail for their communication with physicians.
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I am wondering, why so many questions and questionmarks arise around ROI of e-projects. E-projects usually take about 3% of the whole marketing budget in pharma. All the other 97 % are spent and ROI is very rarely measured and questioned in these. Why to bother so much about ROI of e. Should not we start using it and see real resulst and impact in our target audience behaviour?