When getting through blogs and articles in my online social media networking groups there is also a lot of buzz around “social media” themselves. Everyone is writing and speaking about Facebook, tweeting at Twitter, having space in MySpace, linking with others at LinkedIn, Xing, hi5 etc. What do the pharma companies do there?
Have you seen the videos on YouTube by AstraZeneca, GSK or J&J? Are you interacting in any of the Pharma oriented LinkedIn groups like Pharmaceutical Discussion Group, Pharma Connections Worldwide, Professionals in Pharmaceutical and Biotech Industry and others? What are the main benefits for you from these? Can you measure them? Or can you just measure the time they are stealing from your work or even more often private time? Do you think that communication in these media will ever be more attractive for you than going out with your peer from the industry or alumni for a chat over a beer or dinner?
In the next issue: Videos as parts of Marketing Campaigns and Pharma Companies