Twitter? Recently, I have seen numbers of discussions and articles elsewhere in print newspapers (e.g. Wall Street Journal, Firms Seek Profit in Twitter´s Chatter, March 25, 2009, by Jessica E. Vascellaro, Business Week, How Companies use Twitter to Bolster Their Brands, September 6, 2008, by Rachael King) or blogs and social networks (LinkedIN, www.rainierdigital.com, etc.) that are talking about Twitter being not just a tool for entertainment and fun but also a business tool.
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Apparently it could be a powerful marketing and branding tool for companies. Being a place to disseminate information and news in short 140-characters tweets, once you follow the tweeters who share this info or even short versions of URLs of some interesting articles from the web, it can easily become a very powerful and viral way of marketing messages. Your message must be valued, seen as extremely interesting, sticky and sexy and then it could be re-tweeted fast. Can you find such information about your company or product? Then you should tweet about it to get the message to the masses. How about you and Twitter? Do you tweet? Do you think it is or can be valuable for you? Or is it just a waste of time?
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In the next issue: How to integrate Twitter into your marketing strategy? How to be effective using Twitter?