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Category: Online social media

They tweet here and they tweet there, you hear about tweeting everywhere? But what really is this Twitter?

Twitter? Recently, I have seen numbers of discussions and articles elsewhere in print newspapers (e.g. Wall Street Journal, Firms Seek Profit in Twitter´s Chatter, March 25, 2009, by Jessica E. Vascellaro, Business Week, How Companies use Twitter to Bolster Their Brands, September 6, 2008, by Rachael King) or blogs and social networks (LinkedIN, www.rainierdigital.com, etc.) that are talking about Twitter being not just a tool for entertainment and fun but also a business tool.

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Pharma Companies and Social Media

When getting through blogs and articles in my online social media networking groups there is also a lot of buzz around “social media” themselves. Everyone is writing and speaking about Facebook, tweeting at Twitter, having space in MySpace, linking with others at LinkedIn, Xing, hi5 etc. What do the pharma companies do there?

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Do we value the Online Social Media eWord-of-mouth enough?

Online social media provide a platform where within communities people are discussing and commenting on anything you can think of. With regards to health and medication, people also debate products of pharmaceutical companies.

 

They provide positive or negative testimonials, and share with other online community members or internet users and website readers their life experience with a certain disease and a given drug or drugs, side effects, change in life etc. They do not debate just one drug. The more people participate, the more opinions. The more opinions, the more comments, that’s how community and online forum discussions work.

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