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	<title>PearsBook &#187; Pears´news</title>
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	<link>http://www.pearsbook.com</link>
	<description>Pearsbook - blog of Pears Health Cyber</description>
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		<title>Pears celebrated the 10th anniversary</title>
		<link>http://www.pearsbook.com/2009/pears-celebrated-the-10th-anniversary/</link>
		<comments>http://www.pearsbook.com/2009/pears-celebrated-the-10th-anniversary/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 01:11:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pears´news]]></category>

		<guid isPermaLink="false">http://www.pearsbook.com/?p=186</guid>
		<description><![CDATA[Pears Health Cyber was founded 10 years ago. The original team counted for only three people. As time went by the team grew rapidly and today there are 88 core employees in the team and other more than 150 contracting external co-operators. At the occasion of the 10th years of existence of PHC we invited [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Pears Health Cyber</strong> was founded 10 years ago. The original team counted for only three people. As time went by the team grew rapidly and today there are <strong>88 core employees</strong> in the team and other more than <strong>150 contracting external co-operators</strong>. At the occasion of the <strong>10th years</strong> of existence of <strong>PHC</strong> we invited our clients to a garden party which took place in a historic garden in the heart of Prague</p>
<p> </p>
<p><span id="more-186"></span></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-217" title="Pear's Team" src="http://www.pearsbook.com/wp-content/uploads/2009/07/pears-team-cz1.jpg" alt="Pear" width="500" height="344" /></p>
<p> </p>
<p>The atmosphere was great! The food was delicious. The wine was wonderful. The pear tea was warming, as it got quite cold with the evening approaching. The whole setting was topped by a life music performance.</p>
<p> </p>
<p style="text-align: center;"> <img class="aligncenter size-full wp-image-218" title="Relaxing music" src="http://www.pearsbook.com/wp-content/uploads/2009/07/relaxing-music1.jpg" alt="Relaxing music" width="500" height="310" /></p>
<p> </p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-214" title="Anniversary Features" src="http://www.pearsbook.com/wp-content/uploads/2009/07/anniversary-features1.jpg" alt="Anniversary Features" width="500" height="409" /><strong> </strong></p>
<p style="text-align: center;"><strong> </strong></p>
<p> </p>
<p style="text-align: left;">Some<strong> Pears´</strong> clients and close partners spoke shortly on their experience with cooperation with <strong>Pears</strong> throughout the last couple of years.</p>
<p style="text-align: left;"> </p>
<p style="text-align: left;">Pears have donated a cheque amounting CZK 100 000 to the <strong>Debra association</strong>: <strong>Debra</strong> is an association that we are sponsoring and partnering with to support their activities for the last five years. They care for people suffering from <strong>epidermolysis bullosa</strong>. Another way of helping them was the auction of a art photo portraying a famous Czech actress<strong> Jitka Cvancarova</strong>, who is the patron of the <strong>Debra association</strong>.</p>
<p> </p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-215" title="Cheque for Debra" src="http://www.pearsbook.com/wp-content/uploads/2009/07/cheque-for-debra1.jpg" alt="Cheque for Debra" width="500" height="352" /></p>
<p style="text-align: center;"> </p>
<p>We can share some feedback that we have received form the anniversary party guests:</p>
<p> </p>
<p>“The party was really friendly, and the garden beautiful. The people I have spoken with were interesting and everyone was very peaceful. The best thing was, that no one pushed me to say, what business I would do with you next or when will I send an order in order to be able to take a sandwich <img src='http://www.pearsbook.com/wp-includes/images/smilies/icon_surprised.gif' alt=':o' class='wp-smiley' /> ). Well more of such parties and I am sure there will be lots of business coming for you, guys!”</p>
<p> </p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-216" title="Garden atmosphere" src="http://www.pearsbook.com/wp-content/uploads/2009/07/garden-atmosphere1.jpg" alt="Garden atmosphere" width="500" height="333" /></p>
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		<title>Pears colleagues participated in the Prague Marathon 2009</title>
		<link>http://www.pearsbook.com/2009/pears-colleagues-participated-in-the-prague-marathon-2009/</link>
		<comments>http://www.pearsbook.com/2009/pears-colleagues-participated-in-the-prague-marathon-2009/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 01:00:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pears´news]]></category>

		<guid isPermaLink="false">http://www.pearsbook.com/?p=139</guid>
		<description><![CDATA[The Prague Marathon is one of the biggest marathon events in the world. This year’s marathon which took place on 10th May welcomed around 6000 runners! Among these were two teams of “Pears” running the corporate marathon relay. Their feelings and memories of the event can be found below:
 
Sasa, Senior Graphic Designer, male:
When I signed [...]]]></description>
			<content:encoded><![CDATA[<p>The <strong>Prague Marathon</strong> is one of the biggest marathon events in the world. This year’s marathon which took place on 10th May welcomed around 6000 runners! Among these were two teams of “<strong>Pears</strong>” running the corporate marathon relay. Their feelings and memories of the event can be found below:</p>
<p> </p>
<p><strong>Sasa, Senior Graphic Designer, male:</strong></p>
<p>When I signed up for the company relay race few months ago, I was very thrilled. As the starting date for the race approached I started to get rather nervous.</p>
<p> </p>
<p><span id="more-139"></span></p>
<p>I wasn&#8217;t sure if I would even finish my lap but all these fears disappeared once I crossed the start line. I was so full of energy and enthusiasm that I knew right away it was going to be a great race! The weather was awesome, the atmosphere vibrant, spectators were standing alongside the whole race track and they were motivating everyone with their cheering not letting anyone to stop. It was actually very helpful! I really enjoyed my lap and even though I couldn’t catch my breath at some points I knew I couldn’t stop and had to keep going and that&#8217;s what I did and I am very satisfied with my time and will definetely do this race again next year!</p>
<p> </p>
<p><strong>Anicka, Account Manager, female:</strong></p>
<p>The atmosphere of the whole race was brilliant and very international, the weather was perfect and  co-racers were in a very good mood. I ran the last part of the relay. Our substitute, my friend „greyhound“, made a fair lead on the third lap and therefore I had the honour to finish slightly ahead of our second team. Nevertheless I was afraid the whole time of being overtaken because the other team had also an eagerly spurting  „greyhound“ in stock. We flushed down this literally breathtaking day in a pub and proudly marched home with gold medals.</p>
<p> </p>
<p><strong>Daniela, Senior Project Manager</strong><strong>, female:</strong></p>
<p>If somebody said to me one year ago, “You will run a Marathon”, I would have thought he had gone crazy! But what was the fantasy of the past, became a reality of the future. On 10th of May the Marathon was here and I was on the start line.  Well, there is one thing I probably should reveal &#8211; I didn’t run the whole 42,5 km, I run only 10km as it was a Marathon relay. <img src='http://www.pearsbook.com/wp-includes/images/smilies/icon_surprised.gif' alt=':o' class='wp-smiley' /> ) Nevertheless, it was a great experience! I run the whole trace without a stop and finished with an optimistic set of mind and a really red face <img src='http://www.pearsbook.com/wp-includes/images/smilies/icon_surprised.gif' alt=':o' class='wp-smiley' /> ).  But if you asked me, what I liked the most about this event, I would have to say that it was the support of my colleague Petr, who was waiting for me 500 metres ahead of my handover and run these 500 meters with me barefooted &#8211; it was really heart-warming.</p>
<p> </p>
<p><strong>Tomas H., Intranet Administrator, male</strong></p>
<p>Running the Prague Marathon was a wonderful experience. I never took part in such a huge race. The whole event was very well organized though I found my relay-stick only about 5 seconds before starting shot. We were lucky with the weather, and even luckier that there are no hills in Prague‘s city center. The cheering crowds along the track were the best motivation and gave me more energy than any energy drink available. Even though I only trained for 3 weeks, I am quite satisfied with my own result and I am already looking forward to the next year.</p>
<p> </p>
<p><strong>Petr, Account Manager of an online portal for patients, male</strong></p>
<p>The Prague Marathon was an amazing experience. There were thousands of runners and spectators waiting for the start. About twenty minutes before the official start of the race a crowd of runners started to gather behind the start line. Once the start shot was fired the Kenyan runners sprinted off followed by all other runners.<br />
The first handover of the relay stick was at the 10th km of the race. The corporate relay runners from the second wave were waiting jammed in Těšnov tunnel. First, a historic bicycle from the First Republic  passed, then several police cars went by followed by a group of the fastest runners and  some of the first wave corporate relay runners. The handover of the relay stick turned out to be a rather adrenaline discipline due to the limited space in the cramped tunnel. From time to time the first relay runners came and could not find their second relay colleague. They were shouting out the name of their colleague in desperate attempts to find him or her. The weather conditions could not be any better. It was not cold neither was it hot. The sun did not heat up the roads to any unbearable temperature which helped. It seemed that the organizers had everything firmly in their hands; including the weather!</p>
<p> </p>
<p><strong>Tomas V., Head of inPharma Business Unit, male</strong></p>
<p>Even though I go jogging quite regularly I found the race to be a big challenge. The handover of the relay stick was the first difficult point of the race. I had no idea when would my colleague Daniela complete here relay and thus I couldn’t warm up accordingly. The first five kilometers of the race were really bad as I couldn’t get into an optimal pace. When I finally got the right pace on the 6th kilometer I already felt quite tired and my pulse started to race out of control over 160 pulses/minute. The 8th kilometer was critical for me. The only thing that kept me going was the sight at the full marathon runners who were at their 38th kilometer at that point. Compare to them I was still quite fresh and I was passing tens of them with every next kilometer. The cheering of my colleagues waiting for me at the finish line helped me to speed up to 16km/hr. The great atmosphere at the finish line and the feelings that overwhelm you were definitely worth the effort.<strong> </strong></p>
<p><strong> </strong></p>
<p> </p>
<p><strong> </strong></p>
<p style="text-align: center;"><img class="size-full wp-image-181 aligncenter" title="That's us :-)" src="http://www.pearsbook.com/wp-content/uploads/2009/07/maraton1.png" alt="That's us :-)" width="400" height="259" /></p>
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		<title>Open the Pears book today</title>
		<link>http://www.pearsbook.com/2009/open-the-pears-book-today/</link>
		<comments>http://www.pearsbook.com/2009/open-the-pears-book-today/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 23:11:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pears´news]]></category>

		<guid isPermaLink="false">http://www.pearsbook.com/?p=41</guid>
		<description><![CDATA[You don’t have the time to read all these e-mail alerts on topics from pharma business area? We are presenting a Pears Book eNewsletter – micro stories and mini case-studies just for your coffee-break.
 
 
You probably know the situation. Dozens of e-mails are arriving. These are not spam! You have chosen and requested receiving them yourself. Because [...]]]></description>
			<content:encoded><![CDATA[<p><strong>You don’t have the time to read all these e-mail alerts on topics from pharma business area? </strong><strong>We are presenting a Pears Book eNewsletter – micro stories and mini case-studies just for your coffee-break.</strong></p>
<p><strong> </strong></p>
<p> <br />
You probably know the situation. Dozens of e-mails are arriving. These are not spam! You have chosen and requested receiving them yourself. Because you know that these topics are the ones that you “need” or “should” be interested in. But they end up in your inbox unopened and never read anyway. You simply do not have the time to read all of them. So you do not read anything. Sounds familiar? May we be of help to you?</p>
<p> <br />
<strong>Why should you read this newsletter and have a look at our blog at </strong><a href="http://www.pearsbook.com"><strong>www.pearsbook.com</strong></a><strong>?</strong></p>
<p><span id="more-41"></span><strong> </strong></p>
<p><strong> </strong><br />
In our new Pears eNewsletter we would like to bring you updates from our business and also provide a brief selection and monitoring of the most top &amp; hottest topics from the ePharma field &#8211; the most discussed, the most commented and the most controversial. Short and simple, briefly every two months in your mail box.</p>
<p> </p>
<p>As with all our projects we want to bring you value and save your time for your business. Being experts in online marketing and other related areas we would like bring you the most discussed topics from various sources on e-marketing, online marketing, social media, web 2.0 etc. like, blogs, seminars, webinars, magazines, conferences and elsewhere.</p>
<p> <br />
We will answer your need for valuable information by bringing you the most interesting and hottest stuff based on our daily discussions with you, the pharma professionals.  We will fill in the content of the web frequently and will update you every two months and offer you selected topics to read at our blogging  web.</p>
<p>  </p>
<p><strong></strong></p>
<p><strong>What?</strong></p>
<p><strong></strong></p>
<p> <br />
Being members of various LinkedIn Professional Groups, opinion groups and registered in various portals and virtual discussions communities, we are happy to select articles for you so that you don’t have to spend your time going through tens and hundreds of promo and sales notes. We will provide our comments and inform you about recent posts in any frequency you like. Would you like that?</p>
]]></content:encoded>
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		<title>Pears launched four new company websites</title>
		<link>http://www.pearsbook.com/2009/pears-launched-four-new-company-websites/</link>
		<comments>http://www.pearsbook.com/2009/pears-launched-four-new-company-websites/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 23:06:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pears´news]]></category>

		<guid isPermaLink="false">http://www.pearsbook.com/?p=24</guid>
		<description><![CDATA[Pears Health Cyber is becoming global, not only with our projects and their virtual reach, but also in real life. New partner offices were founded in Berlin, Germany and Istanbul, Turkey as of January 1st 2009. Together with presenting these new Pears partner offices, we are happy to present our new websites. 

Pears Health Cyber HQs [...]]]></description>
			<content:encoded><![CDATA[<p>Pears Health Cyber is becoming global, not only with our projects and their virtual reach, but also in real life. New partner offices were founded in Berlin, Germany and Istanbul, Turkey as of January 1st 2009. Together with presenting these new Pears partner offices, we are happy to present our new websites. </p>
<p><span id="more-24"></span><br />
Pears Health Cyber HQs at <a href="http://www.pearshealthcyber.com">www.pearshealthcyber.com</a>, Pears Media GmbH Germany at <a href="http://www.pearshealthmedia.com">www.pearshealthmedia.com</a>, Pears Turkey at <a href="http://www.pearsturkey.com">www.pearsturkey.com</a> and Pears Gulf at <a href="http://www.pearsgulf.com">www.pearsgulf.com</a>.</p>
<p> </p>
<p>Have a look. Let us know if you like them. Or if you miss something, let us know.</p>
]]></content:encoded>
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		<title>Summary of the next issue planned</title>
		<link>http://www.pearsbook.com/2009/summary-of-the-next-issue-planned/</link>
		<comments>http://www.pearsbook.com/2009/summary-of-the-next-issue-planned/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 23:05:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pears´news]]></category>

		<guid isPermaLink="false">http://www.pearsbook.com/?p=10</guid>
		<description><![CDATA[- Marketing to individuals – future competition is all about understanding who you are talking to and who your individual patient is. Not just segments.
- How to integrate Twitter into your marketing strategy?  How to be effective using Twitter?
- How to use Social Media to communicate more effectively in the Pharma Industry?
 - Measuring online social [...]]]></description>
			<content:encoded><![CDATA[<p>- Marketing to individuals – future competition is all about understanding who you are talking to and who your individual patient is. Not just segments.<br />
- How to integrate Twitter into your marketing strategy?  How to be effective using Twitter?<br />
- How to use Social Media to communicate more effectively in the Pharma Industry?<br />
<span id="more-10"></span> - Measuring online social media success in pharma</p>
<p>- The Patient Education Online<br />
- Videos as parts of Marketing Campaigns and Pharma Companies<br />
- Takeaways from the 2009 ePharma Summit in Philadelphia, the USA  and ePharma Conference in Prague planned for December this year. Who does the audience want and values to be a speaker?<br />
- Your topic &#8211; we want to improve! Improve for you!</p>
<p> </p>
<p>Please, let us know what you are interested in and what you are missing in our blog or e-newsletter. We want to be publishing you exactly what you want to read.</p>
<p> </p>
<p>I promise I will take these lessons learned from you, our potential audience to my heart.</p>
<p> <br />
<strong>Vendula Machackova</strong><br />
Head of Global Marketing, Pears Health Cyber<br />
Reply privately to <a href="mailto:vendula.machackova@pearshealthcyber.com">vendula.machackova@pearshealthcyber.com</a></p>
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