Pears Health Cyber is becoming global, not only with our projects and their virtual reach, but also in real life. New partner offices were founded in Berlin, Germany and Istanbul, Turkey as of January 1st 2009. Together with presenting these new Pears partner offices, we are happy to present our new websites.Â
- Marketing to individuals – future competition is all about understanding who you are talking to and who your individual patient is. Not just segments.
- How to integrate Twitter into your marketing strategy? How to be effective using Twitter?
- How to use Social Media to communicate more effectively in the Pharma Industry?
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Good question, I think we really lack ROI studies on e-projects. Lots of great stuff is done, but I have the impression we almost never measure the effectiveness...
I am wondering, why so many questions and questionmarks arise around ROI of e-projects. E-projects usually take about 3% of the whole marketing budget in pharma. All the other 97 % are spent and ROI is very rarely measured and questioned in these. Why to bother so much about ROI of e. Should not we start using it and see real resulst and impact in our target audience behaviour?