When we prepare our e-campaigns, HTML emails are always one of the channels we use for inviting physicians. There are certainly pros and cons, but the advantages dominate. Not only that a nicely designed email in HTML format can be pleasing the eye of the addressees, but it also enhances corporate, brand or product identity.
Good communication between a physician and a patient significantly influences treatment results. However, the mutual expectations with which both parties enter the physician-patient relationship are not always fulfilled when moving further and it simply does not always go in the right direction.
Various researches show that majority of patients feel that their physician does not communicate with them the way they would like him to. Pharmaceutical companies keep on educating physicians about new drugs, new ways of treatment etc. and they are crying out for better patient compliance at the same time. Maybe educating physicians in the right way of communicating with patients could be the way forward.
The Prague Marathon is one of the biggest marathon events in the world. This year’s marathon which took place on 10th May welcomed around 6000 runners! Among these were two teams of “Pears” running the corporate marathon relay. Their feelings and memories of the event can be found below:
Sasa, Senior Graphic Designer, male:
When I signed up for the company relay race few months ago, I was very thrilled. As the starting date for the race approached I started to get rather nervous.
Good question, I think we really lack ROI studies on e-projects. Lots of great stuff is done, but I have the impression we almost never measure the effectiveness...
I am wondering, why so many questions and questionmarks arise around ROI of e-projects. E-projects usually take about 3% of the whole marketing budget in pharma. All the other 97 % are spent and ROI is very rarely measured and questioned in these. Why to bother so much about ROI of e. Should not we start using it and see real resulst and impact in our target audience behaviour?