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The ROI of e-promotion is said to be 4-5. Do you think this is true? If it is so, why does not pharma invest even more in “e” yet? Have you ever measured the ROI of your e-projects?

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Do we value the Online Social Media eWord-of-mouth enough?

Online social media provide a platform where within communities people are discussing and commenting on anything you can think of. With regards to health and medication, people also debate products of pharmaceutical companies.

 

They provide positive or negative testimonials, and share with other online community members or internet users and website readers their life experience with a certain disease and a given drug or drugs, side effects, change in life etc. They do not debate just one drug. The more people participate, the more opinions. The more opinions, the more comments, that’s how community and online forum discussions work.

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Pears launched four new company websites

Pears Health Cyber is becoming global, not only with our projects and their virtual reach, but also in real life. New partner offices were founded in Berlin, Germany and Istanbul, Turkey as of January 1st 2009. Together with presenting these new Pears partner offices, we are happy to present our new websites. 

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