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Posts Tagged ‘Communities’

Online Patient Communities – Opportunities for Accessing Consumers

Date: September 18th, 2009   |  Section: Online patient communities

Why to support online communities?

 

Today’s trend shows that online communities run the virtual world. Electronic word of mouth happens to be the cheapest and most effective way of promoting and “advertising”. Places where people exchange their opinions and experiences and make their own content are the most powerful ones. In the pharma business, communities among physicians as well as among patients can play a very important role.

 

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Centralising the marketing activities in pharma? Is it a trend?

Date: July 9th, 2009   |  Section: ePharma business

A poll we recently posted on LinkedIn portal showed that sixty percent of pharma marketing professionals believe that pharma companies go centralized in their marketing activities. Fourty percent of them think that it is a trend for traditional marketing as well as eMarketing activities. This can be the result of the current difficult economic situation together with changes in the legal and regulatory systems across the world making it difficult for pharmaceutical companies to communicate with health care professionals. But is it the right answer to all the economic, social and political issues currently putting pressure on all original pharmaceutical companies?

 

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Pharma Companies and Social Media

Date: April 3rd, 2009   |  Section: Online social media

When getting through blogs and articles in my online social media networking groups there is also a lot of buzz around “social media” themselves. Everyone is writing and speaking about Facebook, tweeting at Twitter, having space in MySpace, linking with others at LinkedIn, Xing, hi5 etc. What do the pharma companies do there?

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