Pears Health Cyber was founded 10 years ago. The original team counted for only three people. As time went by the team grew rapidly and today there are 88 core employees in the team and other more than 150 contracting external co-operators. At the occasion of the 10th years of existence of PHC we invited our clients to a garden party which took place in a historic garden in the heart of Prague
The Prague Marathon is one of the biggest marathon events in the world. This year’s marathon which took place on 10th May welcomed around 6000 runners! Among these were two teams of “Pears” running the corporate marathon relay. Their feelings and memories of the event can be found below:
Sasa, Senior Graphic Designer, male:
When I signed up for the company relay race few months ago, I was very thrilled. As the starting date for the race approached I started to get rather nervous.
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Good question, I think we really lack ROI studies on e-projects. Lots of great stuff is done, but I have the impression we almost never measure the effectiveness...
I am wondering, why so many questions and questionmarks arise around ROI of e-projects. E-projects usually take about 3% of the whole marketing budget in pharma. All the other 97 % are spent and ROI is very rarely measured and questioned in these. Why to bother so much about ROI of e. Should not we start using it and see real resulst and impact in our target audience behaviour?